Inside members-only club The Ned NoMad, where Selena Gomez, Taylor Swift have partied: $5K toilet, custom bathrobes and more
Taylor Swift, Selena Gomez and Leonardo DiCaprio are just a few of the many A-listers flocking to swanky members-only club The Ned NoMad for an ultimate luxury experience hidden away from prying eyes.
Page Six is taking our readers on an exclusive tour of the lower Manhattan mainstay, which is part of the Soho House & Co Inc. membership platform and offers VIP visitors access to several restaurants, party rooms, hotel suites and more.
“Celebrities like to come here because privacy is our top priority,” managing director Karin Kopano tells us of the social club, which just celebrated its two-year anniversary last week with a blowout bash and private performance by deep house icon Crystal Waters.
“They can have discreet check-ins, they have a special team that is dedicated to their needs before and during their stay, exclusive access to Ned’s Club, as well as various dining experiences.”
Celebrities and members can eat, socialize, network and unwind inside the ritzy Ned’s Club: a curtained-off exclusive hub comprised of an atrium, a dining room, a library, a bar and an intimate space dubbed “The Snug.”
Sunlight pours in through the glass ceiling of the atrium and illuminates the stunning mirror-lined walls that inadvertently hinder any eagle-eyed spies from sneaking cell phone photos of celebrity guests.
“At the Ned’s Club, we have a no-picture policy because we value the privacy of our members and whoever is coming through our doors,” Kopano tells us. “We have our own security team and we’re very accustomed to dealing with celebrities’ security detail, getting to know the ins and outs to prepare the spaces for them.”
And when the sun sets and darkness fills the room, the house band takes to the stage and performs for a full room of chic partiers indulging in cocktails, caviar and cool conversation.
“Especially in the evening, especially toward the end of the week, it gets pretty lively,” Kopano says. “We do big parties there where we have a lot of celebrities coming.”
Doja Cat and Ice Spice twerked together at a corner table inside the private joint while celebrating New York Fashion Week last September.
Along with The Ned’s Club, stars have enjoyed the late-night party atmosphere of The Magic Room.
“This is a very special room,” Kopano says, noting that the low-lit lounge, which has its own outdoor terrace, has been used as an afterparty spot for musicians, comedians and athletes alike.
Swift and Gomez rolled through The Magic Room following the 2023 MTV Video Music Awards. Kopano remembers the singers “having a great time, just being amongst their friends” – and far away from the paparazzi.
“It was a late night for them, that’s for sure,” Kopano recalls with a laugh. “The who’s who were at that party.”
The elegant space, which can host just 75 to 100 people, has a moody bar, elevated cocktail tables and a small stage where a piano often doubles as a DJ outpost for cocktail-infused evenings.
“At night time, it can turn into a nightclub vibe with dim lights and great DJs,” Kopano explains, noting that Madame Gandhi and Mia Moretti have been amongst the DJs recently spinning tunes at the venue. “It creates such a big energy and it’s so vibrant and people just love it.”
The walls are lined with paintings and photography from The Ned NoMad’s eclectic art collection curated by Soho House’s global art director, Kate Bryan.
“The art collection here is a true testament to the building’s rich history and vibrance,” Kopano shares. “Following the strong, women-led art program at The Ned London, we did the same here.”
The Ned NoMad has nearly 300 pieces throughout the building — some of which were “specifically commissioned” for the site and “highlight prominent figures from New York’s contemporary art world,” Kopano says.
Other stars who have been spotted moving and grooving in The Magic Room include Mark Wahlberg, Anitta and Offset.
For an even more intimate gathering, celebrities have often congregated in The Dome, a dreamy private supper spot perched atop The Ned NoMad’s sprawling rooftop.
Small VIP groups can gather inside the cylindrical space under a beautiful old-money-style chandelier and be surrounded by “breathtaking views of the city.”
The manicured rooftop features optimal al fresco seating setups and lush greenery and is connected to an art deco lounge with a large bar serving craft cocktails and fine wines.
As Page Six previously reported, “Gossip Girl” star Evan Mock hosted a rowdy celebration on the rooftop last February. Julia Fox, Aoki Lee Simmons and socialite Ivy Getty all attended the fête.
Likewise, Kendall Jenner recently co-hosted a GQ x FWRD soirée on the rooftop where guests like Emily Ratajkowski, Yung Taco, Shay Mitchell and Zack Bia sipped on the model’s 818 Tequila.
The property’s lavish hotel suites have also played host to some of the world’s most famous celebrities over the years.
Rihanna and A$AP Rocky reportedly enjoyed a date night in one of the deluxe suites in August 2022. A month later, the “Diamonds” singer’s ex-boyfriend Drake was seen staying in one of the suites.
The Johnston Suite — which costs a staggering $5,000 a night — encapsulates the glamour of the Roaring ’20s and features a kitchen, living room, antique-style bedroom and private terrace space with an outdoor shower.
“We did have one celebrity stay there for a month while he was renovating his own apartment,” Kopano recalls of the 1,100-square-foot duplex.
“He had a special request that he wanted a special Japanese toilet that was about $5,000,” she adds. “We got it for him and we still have it.”
Kopano asserted that her team is used to accommodating “everything and anything” because “no is not an option.”
The luxurious Toto latrine is just one of the many lavish offerings made available to guests staying in the suites.
Upon check-in, “special VIPs” receive a surprise plush bathrobe that is custom-monogrammed with their name to make them feel right at home. Guests are also treated to daily fresh floral arrangements by Blondie’s Treehouse, Inc., and complimentary skincare and bath products by Cowshed.
“We have eight full-sized bottles of products to use [in the shower] depending on your mood. If you want something invigorating, if you want something calming, there’s an option,” she says.
“When you’re traveling to The Ned NoMad, you don’t have to pack anything. From a toothbrush, to a curling iron, to skin products — everything is there for you.”
Most rooms are equipped with stylish clawfoot bathtubs for guests to soak in after a long day of working or shopping.
The Broadway Suite, which has a starting rate of $2,800 per night, is famous for having a free-standing bathtub right inside the luxe bedroom and has been a hot spot for a handful of celebrity photo shoots.
The unique suite has custom-made velvet furniture, a fully-stocked mini fridge with top-shelf liquor and an adjoining room that celebrities often use for their security team or accompanying entourage.
As for the F&B, guests can dine or order room service from the beloved on-site restaurant, Cecconi’s, as well as several other eateries. Some favorite dishes to the stars include the buffalo mozzarella pizza and cheeseburger with crispy fries as well as cocktails like dirty martinis and spicy negronis.
We’re told a well-known comedian once ordered three rounds of the venue’s dill pickle martini during a business meeting, while a famous DJ who keeps their identity anonymous once ordered martinis to-go. We also hear a pop star who just turned 21 asked for the Negroni Bohemia to be bottled up and brought to her room.
Page Six is also told that a certain Grammy-winning artist “couldn’t get enough” of the grilled cheese truffle sandwich while getting ready for the VMAs with her glam squad in a suite. We also hear that a famous singer, who has performed during the Super Bowl Halftime Show, once enjoyed a delicious dinner on the roof with her rapper partner.
“A-listers like to come and dine at Cecconi’s, sometimes with a baseball cap,” Kopano says, assuring us, “But we make sure that they don’t have any fans around them and they can enjoy without anyone disturbing them.”
She adds that the back loading dock entrance to the venue is used by “very high-end VIPs that don’t want to come in through the front door.”
The Ned’s Club is a global brand with locations already existing in London and Doha, and a club opening soon in Washington, DC.
