Kim Kardashian’s no stranger to breaking the internet — and neither are her products.
So when the star’s Skims brand released the Ultimate Nipple Bra ($64) — a take on its push-up bra with “a built-in, raised nipple” — last year, it quickly sold out (and sparked an online frenzy in the process).
But on Monday, the label dropped a limited restock of the racy design, which Kardashian recently told Inc was her “crazy idea.”
Skims Ultimate Nipple Bra
“My stylist is always like, ‘Don’t wear a bra!’ and I’m just like, ‘I can’t.’ I want to feel comfortable and secure,” she said.
“What if one boob’s over here and I’m dancing, you know? I just always want to look perfect,” added the star, who previously revealed the Skims bra’s perky prototype was modeled after her own breasts.
The final design — which will no doubt fly off the shelves once more — comes in six neutral colors in band sizes 30 to 44 and cup sizes A through F.
When Page Six Style put the original version of Skims’ Ultimate Bra ($60) to the test, we were impressed by the comfort and fit.
A love for the style runs in Kim’s famous family, too; her sister Khloé wore the perky push-up bra on the latest season of “The Kardashians,” joking to Scott Disick, “These are Kim’s nipples on my body.”
But while the shapewear maven’s original intention was “just to have fun,” as she told the outlet, she also remarked that “the response from breast cancer survivors, my grandmother included, who thought it was the coolest bra, was not what I anticipated, in the best way.”
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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.