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Beyoncé’s haircare line, Cécred, is here: Prices, products and how to buy

By
Melissa Minton
Published Feb. 20, 2024, 11:48 a.m. ET

It’s time to get in formation.

Beyoncé’s much-anticipated haircare line, Cécred, is now available to shop online, with the superstar rolling out multiple shampoos, conditioners and treatments for all types of hair, from coily to straight and fine to coarse.

“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been
working on,” Beyoncé said in a press release for the brand.

“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health,” she continued.

Beyoncé
Beyoncé launched her highly anticipated new haircare line, Cécred, on Feb. 20. Courtesy of Cécred
Beyoncé
Bey first announced the new venture earlier this month. Beyonce/Instagram
Cécred products
The initial offerings all retail for less than $60 and include shampoos, conditioners, stylers and treatment products. Courtesy of Cécred
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“My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

Indeed, the brand — which the “Texas Hold ‘Em” singer announced less than one month before its release — includes a comprehensive range of products, and the website even features a quiz to help match shoppers with the best formulas for their hair types.

Cécred launched with the Hydrating Shampoo ($30), Clarifying Shampoo & Scalp Scrub ($38) and Moisturizing Deep Conditioner ($38); a Hydrating Conditioner is coming soon.

In terms of treatments and stylers, Bey offers the Reconstructing Treatment Mask ($42), Nourishing Hair Oil ($44) and Moisture Sealing Lotion ($38), along with a two-part Fermented Rice & Rose Protein Ritual ($52) and a Ritual Shaking Vessel ($20) to help combine the two.

Beyoncé haircare line products
A treatment oil is inspired by the products Bey’s father used to rub into her scalp. Courtesy of Cécred
Cécred products
Customers can take a quiz on the Cécred website to determine which products are best for their hair types. Courtesy of Cécred

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Plenty of the products have personal connections to Beyoncé and her family — especially mom Tina Knowles-Lawson, who owned a hair salon in Texas when the superstar was growing up.

The “Renaissance” singer opened up to Essence ahead of the brand’s launch earlier this week, revealing her struggle with psoriasis in the process; “From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis — these moments have been sacred to me,” she shared.

The entire line utilizes three key ingredients: bioactive keratin, a prebiotic ferment and — appropriately, for the Beyhive — honey.

Fans should get buzzing, as we’re sure Beyoncé’s beauty products will be sold out shortly.