While plenty of celebrity beauty brands have had their moment in the sun, Scarlett Johansson’s The Outset is continuing to build buzz.
Since launching her skincare line in 2022 (with testing help from husband Colin Jost), the actress has added a number of products to her lineup — most recently, Hydrasheer 100% Mineral Sunscreen ($44).
“I have melasma, and my dermatologist says, ‘Don’t even walk across the street without sunscreen on,'” she told Oprah Daily of her SPF. “It’s the number one thing you have to use.”
The Outset Hydrasheer 100% Mineral Sunscreen
The star designed the fragrance-free formula as her “fourth daily skincare step,” to apply after The Outset’s Gentle Micellar Antioxidant Cleanser ($32), Nourishing Squalane Daily Moisturizer ($44) and Firming Vegan Collagen Prep Serum ($46).
And while there’s no shortage of SPF products on the market, the under-$50 beauty buy broke through the noise for Page Six Style Senior Writer/Editor Melissa Minton.
“It’s really hard to make a sunscreen that’s not only effective but enjoyable to wear, and The Outset’s is just that,” she raves, saying she’s worn it “every day to work, whereas before I always forgot to put on sunscreen for glammed-up days.”
“I’ve never tried a 100% mineral sunscreen that is truly sheer before — and the best part is, it goes on super smooth, then dries down to an almost tacky primer-like consistency that actually makes my makeup look better,” she adds. “I can’t say enough good things about this SPF.”
Johansson’s on the same page when it comes to using the sunblock for glammed-up outings; she’s swiped some on for red carpets around the world, including her recent “Fly Me To the Moon” premiere in Berlin.
The rest of her routine’s also a hit with the Page Six Style team, as writer Kristin Contino recently tried out the brand’s Gentle Micellar Antioxidant Cleanser ($32).
The Outset Gentle Micellar Antioxidant Cleanser
The Outset Firming Vegan Collagen Prep Serum
“I keep this one in the shower to use in the mornings while relying on more exfoliating products in the evening,” Contino says, adding that she also likes the brand’s bestselling Firming Vegan Collagen Prep Serum ($46) for “a nice basic plumping serum at a great price point.”
With Johansson continuing to develop new products — including her brand’s Cool Cream Smoothing Mask ($44) — one thing’s for sure; when it comes to this brand’s growth, this is likely just the outset.
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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.