Buffalo Bills devotees are known as some of the most wild in the NFL, so it only makes sense a supporter of the Western New York squad won a heated costume contest at Fanatics Fest over the weekend.
The prize? Tickets to the Super Bowl, NBA Finals, Stanley Cup, World Series, Wrestlemania, MLS championship and a big UFC fight.
As his sports firm’s three-day extravaganza at the Javits Center wrapped, Fanatics founder Michael Rubin wrote on X Sunday, “Saw A TON of incredible super fan outfits this weekend at Fanatics Fest, but Sarah from Buffalo dressed as a Bills fan jumping on a table was by far the most creative of them all! I can’t wait to see what outfits you guys come up with next time.”
Indeed, Sarah’s outfit included an entire plastic table and the optical illusion she was crashing through it — a bizarro Bills tradition that began at tailgating parties in 2015 when someone sent a Patriots fan flying in the team’s parking lot.
Local Buffalo radio station WYRK further decoded the costume by reporting: “Sarah from Buffalo was the weekend’s winner with her costume as a Bills fan, complete with a plastic table, Zubaz pants, beer pong and even ketchup and mustard bottles for the big ceremony before the game.”
The fest, attended by 70,000 fans, brought out hundreds of famous athletes — including former teammates Tom Brady and Rob Gronkowski (who walked around the Javits Center disguised in each others’ uniforms to fake out the crowd), upcoming boxing rivals Jake Paul and Mike Tyson, and Olympic gold medal winners Anthony Edwards and Kevin Durant, who had the crowd chanting “U.S.A! U.S.A!”
Jay-Z also created a pop-up of his 40/40 Club as part of the fest, and Travis Scott broke out into a spontaneous performance after a Q&A with Rubin and released a series of limited edition cards with Topps.
